Latest Internet Seminar - Business link PPC & SEO
This seminar program is currently running accross the South of England. Internet-Depts sister company InternetConsultantsGroup (ICG) is delivering it. For seminar dates and venues click here.
The seminar delivers an overview of current best practice in research, search engine optimisation (SEO) techniques, and pay per click (PPC) techniques.
The research section shows how to use the search engines and online paid providers of key phrase research to improve your focus / market understanding. The relationship between SEO and PPC is also discussed.
The search engine optimisation section reviews the tried and tested methods that are still effective today (although not properly implemented by most businesses). It also brings us bang uptodate with some of the more recent factors influencing search engine placement, as well as giving some 'top tips'.
The pay per click section focuses on the key elements required to create and manage an effective PPC campaign. Although this is focused on Google, it equally applies to Yahoo Search Marketing, and MSN Ad Centre. Again, excellent 'top tips' will be shared to help business owners ensure that their internet marketing strategys are tight and effective.
Nick Stocks & Charles Ward of ICG will be delivering the presentations. For a full seminar program, and to download the seminar - visit the ICG website InternetConsultantsGroup (ICG) |
